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The Next Big Thing in App Development 2025

Mobile app development is one of the fastest-moving industries, driven by tech and consumer demand. In 2024 alone, the global app market was $500bn, with 7.5 million apps in the major app stores. Users spent 4.8 hours daily on mobile apps, which is an increase compared to previous years. This growth is due to AI, AR/VR, and 5G since they are changing how apps are built and experienced.

Posted on
December 19, 2024
Table of Content
The Next Big Thing in App Development 2025

For startup owners or those developing their apps, staying up to date with mobile app development trends is crucial to increase the chances of their idea reaching users, especially among the strong competition that keeps up with all the latest developments.

They say 2025 will be a transformative year for mobile applications and businesses aiming to create impactful, future-ready apps. The most popular topic is all-in-one super apps, but what exactly do they mean by that, and what steps you need to take to create such an app, you will read in the rest of the blog.

What shaped mobile app development in 2024?

We will briefly reflect on the popular mobile app development trends in 2024 to provide a complete picture of the direction in which it is evolving. This way, you'll find it easier to make predictions for 2025.

1. Rise of cross-platform apps

In 2024, the use of cross-platforms like Flutter and Kotlin Multiplatform (KMP) increased significantly, and business owners began to recognize their importance. They made it easier for developers to build apps that work smoothly on both iOS and Android using a single codebase. This helped cut down on development time and costs while still keeping that native look and feel users love.

Kotlin Multiplatform gained popularity for enabling code sharing not just for mobile but also for backend and web components, offering unparalleled flexibility. It is expected to grow significantly in 2025 as businesses and developers increasingly recognize its potential to simplify cross-platform app development while maintaining high performance.

2. AI integration

By the end of 2024, AI (Artificial intelligence) had become a key part of mobile apps, with 75% of businesses integrating it into their solutions. Whether it was personal assistants like Siri and Alexa or AI-powered chatbots in customer service and shopping apps, AI completely changed the way users interacted with apps. It made experiences more personalized, brought in predictive analytics, and automated tasks to boost efficiency and customer satisfaction. Apps using AI for things like image recognition, recommendations, or natural language processing (NLP) stood out in the market.

3. 5G expansion

The worldwide launch of 5G has really transformed mobile app development. With speeds up to 100 times faster than 4G and almost zero response time, 5G made it possible to build apps that are more engaging and can handle a lot more data. This was a game-changer for AR/VR experiences, gaming platforms, and real-time communication tools, making them more responsive than before. Developers created apps for things like live streaming, smart devices, and tools that let people work together in real time.

4. Increased focus on data security

As cyber threats continued to rise in 2024, app security became a top priority for developers and businesses. With 43% of cyberattacks targeting small businesses, mobile app developers implemented advanced security measures such as end-to-end encryption, multi-factor authentication (MFA), and biometric security to protect user data. Additionally, compliance with regulations like GDPR and CCPA was emphasized, ensuring apps were built with privacy-first principles. Apps with robust security protocols gained user trust, giving them a competitive advantage in the market.

5. Eco-friendly technology

In 2024, sustainability became a big focus in mobile app development as part of the global effort to create eco-friendly technology. Developers started paying more attention to how much energy apps use, working on ways to make them run more efficiently so they use less power. This meant apps could help save battery life on phones while improving the environment. For example, many apps improved their systems behind the scenes to use less energy and introduced features like dark mode, which uses less battery because it requires less light on the screen

What shaped mobile app development in 2024?
What shaped mobile app development in 2024?

2025: What to expect in the mobile app development industry?

In 2025, the mobile app development industry is expected to reach new heights as technology continues to evolve and users demand more from their mobile apps. People now expect apps to be faster, smarter, and more convenient than ever before. With innovations like artificial intelligence, 5G, and cross-platform tools, app developers will have more powerful ways to build apps that improve our daily lives, whether it’s through better performance or smarter features. At the same time, businesses will need to keep up with these changes to stay ahead of the competition and meet the growing expectations of their users.

Here is what we can expect:

1. Smarter super apps

These are apps that combine many different services into one place. For example, instead of having separate apps for messaging, shopping, paying bills, and ordering food, a super app lets you do all of that and more in a single app.

This idea comes from successful apps in Asia like WeChat, which lets users do everything from chatting with friends to paying for things. Now, businesses around the world are looking to create their own super apps because they make life easier for users. Instead of switching between different apps, you can simply open one app to take care of many tasks.

2. Advanced cross-platform development

In 2025, technologies like Kotlin Multiplatform (KMP) and Flutter will keep growing in popularity because they help businesses create apps faster and more efficiently. Unlike traditional approaches that require separate codebases for iOS and Android, KMP allows developers to share a single codebase across mobile, web, and backend systems.

KMP is becoming more widely adopted as more companies and developers see its potential. The demand for KMP is expected to increase, contributing to its growth in 2025. Kotlin, the language behind KMP, is already popular for Android development, and as KMP continues to evolve, it's becoming an even more powerful tool for building cross-platform apps.

3. Expand on AI and Machine learning

Artificial Intelligence (AI) and Machine Learning will play a major role in app development by making apps smarter and more helpful. Apps will offer highly personalized experiences, meaning they’ll be able to adjust and respond to each user’s needs, preferences, and behavior in real time.

For example, AI will improve chatbots, making them more helpful and responsive. Apps will also use AI to predict what users might want or need next, offering suggestions before they even ask. Virtual assistants like Siri or Alexa will become more intuitive, learning from how you interact with them to provide more relevant information and make smarter decisions for you.

4. More common use of IoT-connected apps

As smart devices become increasingly common in homes and industries, IoT-connected apps will play a central role in connecting, managing, and analyzing data from these devices. Think of smart homes, where your mobile app can control everything from lights and thermostats to security cameras and voice assistants.

In addition, smart TV applications will continue to evolve, offering users more control and interactivity. Mobile apps will be used to manage content, adjust settings, or even act as remote controls, making it easier than ever to browse, stream, and personalize TV experiences. In case you need a smart TV app, make sure to check out this development company that specializes in this field.

5. Rise of AR (Augmented reality) and VR (Virtual reality)

Augmented reality (AR) and virtual reality (VR) will become a big part of everyday life, thanks to 5G networks and improved technology. While these technologies were mostly used for gaming in the past, they will soon be used in a lot of other areas, making your experience with apps much more exciting and realistic.

Expect apps that let you virtually try on clothes, explore homes remotely, or attend classes in immersive 3D environments. For example, in healthcare apps, AR and VR will help doctors by providing better tools for training and diagnosis. Surgeons could practice complex procedures in virtual environments, and doctors could use AR to get real-time information while treating patients. In the education industry, they will revolutionize learning by creating more engaging and interactive ways to study. Imagine being able to attend a geography lesson where you can "step into" the ocean or practice science experiments in a 3D virtual lab.

What to expect in the mobile app development industry?
What to expect in the mobile app industry?

Want to launch your own app or need a team extension?

Adapting to 2025: Where to start for businesses with app ideas

1. Evaluate your idea to see if it matches the mobile app development trends 2025
Before diving into development, check whether your app idea aligns with future trends. With the rise of AI, AR/VR, and super apps, it’s crucial to validate that your concept can stay relevant. At Aetherius Solutions, we provide a unique AppBuilder that allows you to visualize and refine your app idea, ensuring it is well-aligned with the latest technological advancements. This tool helps you test your app concept in the context of emerging trends, providing insights on how to make your app future-proof.

2. Choose the right technology stack
To build an app that can adapt to future developments, you’ll need the right technology. Consider using tools like Kotlin Multiplatform (KMP) for efficient cross-platform development or explore AI-integrated frameworks to power more personalized features. Our developers specialize in Kotlin Multiplatform, allowing businesses to create high-performance apps that work seamlessly across iOS, Android, and beyond, saving both time and resources. Our development team is skilled at integrating the latest technologies to make sure your app remains ahead of the competition.

3. Focus on scalability and future growth
When creating your app, focus on scalability. Build it in a way that allows for easy updates and enhancements, so it can evolve as new technologies emerge. At Aetherius Solutions, we emphasize designing apps with scalability at their core, ensuring they can grow with your business. Whether it’s adding new features or expanding your app's capabilities to integrate emerging tech like AR/VR or AI, we make sure your app is built to scale.

4. Plan for a defined budget and timeline
Having a well-defined budget and timeline is essential for any app development project. Tools like cost calculator give you a clear estimate of your project’s cost based on your app’s features and requirements. This allows you to plan your budget accurately and make informed decisions. Additionally, for startup founders, you can check the eBook on Common Mistakes Startup Owners Make to help you avoid common pitfalls and ensure the successful development of your app.

By staying ahead of trends, choosing adaptable technology, collaborating with innovative developers, and planning for scalability and future growth, you can launch an app that remains relevant and competitive in 2025 and beyond. Explore our portfolio to see how we’ve helped businesses turn their ideas into successful, forward-thinking apps that match mobile app development trends.

What to expect in the mobile app development industry?
What to expect in the mobile app development industry?

Positioning your mobile app for success in 2025

To stay ahead in the rapidly changing world of mobile application development, you need to keep an eye on what’s emerging. The landscape is always improving, and if you don’t adapt, you’ll get left behind. The technologies that will be dominant in 2025 (AI features, super apps, and AR/VR) are already starting to take shape. Act fast and strategically and you’ll be ahead of the game in a crowded market.

Now is the time to review your app idea, talk to experts, and plan for the future. At Aetherius Solutions we can help you navigate the latest trends, build an app that can scale, and make informed decisions about your app’s development.

Ready to take the next step? Reach out to us or explore our services to start bringing your app idea to life today!

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