Creating an Entire App Strategy Based Only on the Client's Idea
About Hooray
Hooray! Party & Event Planner is an app that assists you in organizing events. It is the only app on the market that includes both options for planning and inviting guests. You can send digital invitations, track RSVPs, and customize budgets and ToDos. Guests are always updated on the announcements board, and they can upload pictures in a shared digital gallery.
Hooray team came to us with an idea to connect the host with his guests to share the party euphoria. Their main problem was not having a clear vision of features that should be implemented, and how to provide the best user experience. A big concern was also data security since the communication method between Hosts and Guests was based on a phone number.
Project Challenges
No clear vision
The client couldn't decide on the features that should be implemented, and how to provide the best user experience.
Data security
A big concern was also data security since the communication method between Hosts and Guests was based on a phone number.
UI/UX design
They were not satisfied with the existing UI/UX design so our designers took over and changed everything from scratch.
Our Solutions
No clear vision
We came up with feature ideas based on the market research, user behavior, and pain points. The client found our expertise with similar apps valuable, so we took responsibility of creating the whole app concept and simplified the process for them.
Data security
Using secure protocols like HTTPS, all communication between the app and the server was encrypted. That way we were sure that sensitive information, including phone numbers, was not hijacked or manipulated.
UI/UX design
The previous design was too plain and not engaging enough for party planning app. Our team of UI/UX designers decided to go with a cheerful and colorful design that will naturally bring excitement about the celebration and inspire users to invite friends through the app.
Technologies We Use
Results
Starting from strategy, through UI/UX design, all the way to development, we created the entire app based only on the client's idea.
"At first, I was worried about how the process would go since I’m not a technical person, but Aetherius really showed their professionalism. With regular updates, they kept me informed about the progress and what to expect next, which helped me plan my budget properly."
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