How did improving image loading speed by 20% transform user experience?
About Where to Go
WhereToGo is a social network that provides users with the opportunity to see photos and descriptions from other people about specific restaurants and clubs. In this app, users can leave reviews and photos from restaurants to share their impressions with other users.
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Project Challenges
We were approached by a client facing a tight deadline and a complex set of requirements. Despite the challenges, they chose to trust us with their vision, and together, we navigated through every hurdle to deliver a successful app that exceeded their expectations.
Data loading
We needed to improve data loading performance so the end user doesn’t feel like they're waiting too long. Specifically, the main problem was with loading a large number of images.
Short deadline
There was a fixed deadline of 4 weeks before the release, so we had very little time from start to finish to complete as many tasks as possible.
Complex features
The entire project incorporated the most up-to-date tech and complex features, such as the comprehensive flow for blocking and reporting users from various parts of the app.
Our Solutions
Our goal was to improve the app’s functionality and add new features within a short timeframe while ensuring high-quality results.
Data loading
We managed to improve loading and preloading speeds by approximately 15%-20%, making quick and seamless user performance.
Short deadline
Streamlined development process and prioritizing tasks effectively, allowed us to meet the tight 4-week deadline without compromising on quality.
Complex features
An experienced team, that had previously encountered similar challenges, leveraged their knowledge to efficiently integrate complex features using the latest technology.
Technologies we used
Given that there is currently only an iOS app, our team used SwiftUI/UIKit technologies. We provided a native experience for users, which increased their engagement and satisfaction with the app.
Results
The Where To Go app now delivers an improved user experience with faster performance and reduced delays.
20% improvement
in image loading speed
4 weeks
deadline successfully met
2 features
implemented in a short deadline
100% native experience
using SwiftUI
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