If you haven’t practiced this approach before, after reading this blog, you’ll understand why starting all important deals in Q4 is better and how much it will impact your budget in the coming year. We’ll explore why the year-end is the ideal time for startups and tech leaders to make investments, finalize deals, and position their companies for growth.
“Use-It-or-Lose-It” budget concept
At the start of each year, every successful business outlines its budget for the year ahead. Since nothing can be predicted with absolute certainty, companies and individuals tend to save their budgets and invest less mid-year to avoid running out of money by year-end. But what happens when the end of the year arrives, and there’s more money left than anticipated?
If that money isn’t spent, it may lead to funds being reduced or redistributed the following year, potentially resulting in a loss of resources that could have been used for investments and business improvements. As a result, companies have a natural tendency to spend this money in Q4.
Of course, this doesn’t mean you should rush to spend money at all costs, even if it’s a bad investment. If you have an idea for growing your business and need partners to make it happen, take the time to thoroughly research and find a trusted partner.
If you’re someone who has an app idea or already has an app that needs a team to develop it further, you can take a closer look at our work and make a key decision before the year ends. Here’s an example of an app we developed for a client, which was recently featured on national television!
Also, here’s what one of our clients, who began a successful collaboration with us around this time last year, shared about their experience.
Time for reflection and strategic decisions
The end of the year marks the closing of one chapter and the beginning of another. It’s a time when you should start fresh, which is why many businesses use this opportunity to refine strategies or initiate new projects.
By the end of the year, you have a full picture of your business’s performance metrics, customer feedback, and market trends. This overview allows you to identify strengths and weaknesses more effectively than during any other time of the year. Reflecting helps you analyze how changes in the industry impacted your business and what needs to be done differently.
For example, you can:
- Prioritize features or services based on customer feedback from the year
- Identify areas with the highest growth potential
- Adjust strategies where necessary, with confidence in what works and what doesn’t
Another important thing when making a strategic plan in Q4 is that you have a higher chance of positioning yourself ahead of competitors. Others may delay decisions until Q1, believing that the new year is a fresh start, not taking into account the advantage of those who started their project at the end of the year and simply continued it in January.
Want to launch your own app or need a team extension?
Why is January not a good month to start a business collaboration?
In case you are planning to build a mobile app, you should know that the global mobile app market is anticipated to reach $407.31 billion by 2025, according to Investors.
Why is that important to you?
Businesses are expected to invest more in mobile apps to boost productivity and make their operations smoother, driving a surge in apps. That means you need a plan to stay ahead of competitors. Starting a business collaboration or strategic investment in Q4 rather than waiting for January can be a good decision for several reasons:
- Tax advantages: Many companies seek to optimize their year-end financials. Investments in Q4 may provide tax benefits, such as deductions or credits, that won’t be available in the new fiscal year. This is especially relevant for large investments like mobile app development.
- Discounts: Service providers often offer promotions or discounts at the end of the year. Engaging during Q4 could significantly lower costs compared to starting in January when prices stabilize or rise due to increased demand.
Aetherius Solutions also has a special offer until November 31st! You can check it here.
- January demand increase: January usually sees high demand because everyone wants to start fresh and launch new projects. This drives up prices and puts you in a position where you have to compete to secure a favorable deal before your competitors. If you initiate your project in Q4, you'll be one step ahead of them, and not only that, but you'll also save your budget for the upcoming year.
- Strategic planning: Q4 is a natural period for evaluating the past year’s progress and setting goals. By reflecting on successes and challenges during this time, you enter the new year with clear strategies and plans already underway, instead of rushing to begin from the very start.
- Competitive advantage: Starting early puts your company in a position to carry out important projects while rivals are still making plans. In businesses that change quickly, like mobile app development, this benefit might be extremely important.
Focus on stress-free start of the year
Startup founders often have multiple responsibilities, from pitching to investors and managing teams to marketing and product development. Adding the pressure of starting a major project at the beginning of the year can make them overwhelmed and cause possible poor decision-making.
It comes down to balancing between new opportunities that arise and completing old plans. It’s also challenging to create a timeline because, in addition to you, others will also compete for a good partner to help them develop their product, which can take several weeks. All of this increases stress and leads to some decisions being made quickly and without good analysis, which later impacts the business throughout the entire year.
Here are two things that will help you make decisions now:
- AppBuilder: In case you have an app idea and want to visualize it before even investing in development, you can do it here online and completely free. This will help you in the process of validating your idea and allow you to start searching for the right mobile app development partner who will turn your idea into a mobile application for iOS and Android.
- CostCalculator: Here, you can calculate how much budget you need for developing your application, allowing you to know exactly how much of your budget will go towards it at any given moment and manage the rest efficiently. This will help you enter the new year with a plan already in place.
If you want to start collaborating with a trusted partner right now, we have a special offer until November 31st – you’ll get a 10% discount on the price calculated using our cost calculator! We’re here to assure you that you’re on the right path and to help turn your app into a success, just as we’ve done for our clients in previous years.
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